New Celebrity Beauty Brands 2021

New Beauty Brands 

Recently, I have the impression that cosmetics brands of famous people are popping up like mushrooms after the rain, and I found that it could be a great idea for a post. I hope you didn't know about all of them and it will be interesting for you.

Vanessa Hudgens and Madison Beer - Know Beauty

About the brand:

Vanessa Hudgens and Madison Beer created KNOW in partnership with their Chief Medical Officer, Dr. Avnee Shah, to build a smarter way for people to know their skin.

Vanessa and Madison grew up in the public eye, facing unrealistic beauty standards. Both founders have different skincare journeys, but they share one common goal: skincare shouldn't be trial and error. It should be based on what’s right for you (and not what works for someone else).

Becky G - Treslúce Beauty

About the brand:

Tres generaciones, tres almas, tres corazones intertwined por vida. Te luce bien because you are the dream realized of those who came before you. In you in their power. Treslúce encourages you to show that off brightly, boldly, and unapologetically. With daring confidence, create your own path. We honor the unique beauty within you, generations before, and those to come.

Treslúce Beauty creates, celebrates and supports Latinx heritage and culture. We develop high-performance, vegan-friendly, conscious formulations that deliver high-impact artistry. Our cruelty-free products and packaging are infused with Latinx sourced ingredients and art. We are environmentally cognizant and use recyclable, reusable packaging whenever we can. We uplift and support communities by giving back in a meaningful way. We are inspired by our Mexican heritage and seek to celebrate all Latinx cultures.

Jennifer Aniston - LolaVie

About the brand:

While better known as an actress, producer, and entrepreneur, what you may not know about Jennifer Aniston is that she’s obsessed with medical journals, technological advances, and the latest beauty and health innovations. Her vision for LolaVie is to combine the best of science and nature. With this brand, she wants to prove that you don’t have to sacrifice one for the other. From overseeing product development to marketing to creative direction, Jen has been the driving force behind the brand. She has spent countless hours making sure formulations live up to her standards. LolaVie creates products that are effective, smart, and unfussy - ones that solve real problems without the fluff. We are very intentional by introducing one product at a time. We want to make sure we get our formulations right and being thoughtful in the products we create takes time. Who is “Lola?” Someone who owns who they are, believes in themselves, and does things their own way. They live the Lola life. LolaVie, Naturally You.

Jennifer Lopez - JLo Beauty

About the brand:

“For years, the number one question I've been asked is about my skin, and so I felt almost an obligation to share what I’ve learned. It’s taken 20 years to realize this dream, because I knew that when we launched, it had to be amazing because it has my name on it. I’ve been involved in all aspects of development, because JLo Beauty has to authentically mirror my values and reflect who I am, what I believe in, and how I live my life.”

Harry Styles - Pleasing  (officially dropping on Nov. 29)

About the brand:

"It's starting with nail polish because that was kind of the birth of what it was for. Me seeing a color on a flower or a wallpaper or something and thinking, 'Oh, I wanna put that on my nails.' It was a fun little project, but during the pandemic, and when we eventually named it Pleasing, it felt like it was so much more than nail polish,"

Halsey - About-Face Beauty

About the brand:

We are about-face. Multi-dimensional makeup for everyone, everywhere created by Ashley Frangipane a.k.a. Halsey. Inspired by and for our diverse and artistic community, we create makeup made with integrity and intention, for all stages of life.

We are built on the truth that no one is just one thing -- humans are weird, complex, and entirely beautiful because of it. Everyone has their own messy, mad, and personal method to becoming our greater selves.

So, we make products that are hard working over hype, designed to celebrate every version of us. The ones we end up being, and all of the experimental versions along the way. We hand over the reins, giving everyone the power to represent themselves and celebrate one another -- because who knows what will happen when you lean into every dimension of you?

Kate Upton - Found Active

About the brand:

“Wellness is such a personal space for me,” said Upton. “My personal wellness journey was so important to me ultimately feeling fulfilled and confident and happy in my life. Part of that journey has been through fitness, for my mental health.”

Priyanka Chopra Jonas - Anomaly

About the brand:

,,My hair is my crowning glory. When it feels soft and looks vibrant and healthy, I know I’m going to have a great day.

You shouldn’t have to choose between what works and what’s good for you or the planet. Make beautiful choices.''

Olivia Palermo - Olivia Palermo Beauty

About the brand:

Our ambition is to promote self-belief, entrepreneurial spirit and championing authenticity. Community lives at the heart of our brand and we aspire to connect like-minded individuals with a passion for creativity and a desire for true self-expression. We also believe in serving a greater purpose and we ensure that we partner with brands that share the same values and we take care of our community and the people that work with us.

Ariana Grande - R.E.M. Beauty

About the brand:

r.e.m. beauty was created to empower you with the tools you need to bring your most vivid, limitless, and creative dreams to life.

our products blend otherworldly ideas with real world innovation to inspire you to explore what creativity means to you. 

our brand founder’s vision:

"it means so much to me to be able to create a product line for absolutely everybody and anybody who wants to wear it and feel incredible. Make up is so personal and to have the opportunity to help people feel even more beautiful than they already are in their own skin, and also to just provide tools that support and encourage people in their creativity and self-expression is a gift that I’ll never take for granted." - ari

Ellen DeGeneres - Kind Science

About the brand:

I’ve always tried to take very good care of my skin. But as I got older (and much, much wiser), I noticed that my skin was getting drier and needed a gentler approach. So I turned to my friend Victoria Jackson, an expert and beauty authority with over 30 years in the business.

Together we came up with an easy-to-use system that works for my skin, your skin… all skin types. It’s not about “anti-aging” because I think aging is a good thing. It means you’ve lived a lot, learned a lot — and hopefully laughed a lot! I want to embrace life and want others to do that, too, with the support of skincare that gives you real, age-positive results.

Are you interested in any of these brands?

What do you think about this trend of celeb brands? Have you ever bought a product / cosmetic just because it was advertised or own by a famous person?

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